Why everyone is recording a video for Akshay Kumar

The actor has gotten many of his Bollywood friends to make videos in order to count down to the release day of his new film, Rustom.

Akshay Kumar and Salman Khan share a close bond. So, it didn’t come as a surprise when Salman recorded a special video for Akshay’s upcoming film, Rustom, on August 2. The video, which was uploaded on Instagram by Akshay, marks the countdown to the film’s release date. Several other B-Town actors will also put up similar videos (one actor each day) for Akshay’s film, which is inspired by the famous Nanavati case of the 1950s.

Akshay Kumar has got many of his industry friends to shoot a special video for a count-down to the release of his new film, Rustom.

Read: I make films that mean something to me, says Akshay Kumar

“Akshay has a good reputation in the industry. He is liked by most people. So, when he shared the idea — of uploading such videos on social media sites — with his friends from Bollywood, everyone readily agreed,” says an insider.

Watch: Akshay Kumar in Rustom trailer

What started off with Salman’s video was taken forward by Ranveer Singh on Wednesday (August 3). “Sidharth Malhotra and Sonakshi Sinha, among others, are going to put up special videos too, to count the days to the release of Akshay’s new film,” adds the insider.

Read: Akshay Kumar wants to do more films like Rustom, Airlift

Akshay is “happy and excited” about his industry friends “coming out so enthusiastically” to support him and his film. While he couldn’t be reached for a comment, sources close to him reveal that he is personally thanking all the actors who are going out of their way to participate in the countdown.