India’s largest Landmark store in Mumbai
Mid-town Mumbai is now home to the country’s largest Landmark bookstore. The 42,000 sq ft, single-floor, national flagship store opens at the Palladium at High Street Phoenix, Lower Parel today.
After inaugurating the store, author Jeffrey Archer, will announce the worldwide release of his latest short story collection — And Thereby Hangs A Tale.
One stop shop
The mall, which houses everything from fine-dining restaurants to a multiplex to high-end fashion stores, had but a tiny bookstall till now. With the opening of Landmark, one will now get access to over one lakh unique titles in books, music, movies and stationary. They’ve even thrown in a gaming zone for those interested.
Himanshu Chakrawarti, COO, Landmark, says, “We chose this part of the city because its residents and the working population here are heavily into books and music. Our store will give them that one-stop access.” The store will have its regular categories for books. But Chakrawarti promises to widen the spectrum for those rare and hard-to-find books.
Apart from books, there will be a special emphasis on the music section too. “We’ll stock all genres of music from western classical to jazz and blues,” he informs. Chakrawarti also intends on drawing the niche music lover with a special collection LP records: “I’ve grown up listening to these and I’m sure they will appeal to a certain section of music lovers here.”
Of course, a bookstore is incomplete without its reading area and Chakrawarti says that there will be enough of that. The stationary section will be enhanced as well. The legendary moleskine notepads will be available here. Even posters of international artistes, iconic movies, rock stars, and political leaders like Che Guevara will be stored.
Something for all
A separate section on gaming has been included. Gamers will be allowed to pick up a game and play it on any console, be it a PSP or X-Box. “So, the gamer will be able to experience the game before he decides to buy it,” Chakrawarti points out.
He says that the launch couldn’t have been better. “When we approached Jeffrey Archer last year, who was on a tour for his book, Paths Of Glory, he told us to let him know in advance. We did and he agreed.” Archer’s book, which also has one Indian story, will be released internationally much later, Chakrawarti informs.