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Snapdeal lines up ₹200-cr marketing blitz
NEW DELHI: E-commerce major Snapdeal will spend more than ₹200 crore on marketing, ahead of the festive season this year. The city-based firm, which faces strong
Published on: Aug 24, 2016, 07:07:36 IST
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NEW DELHI: E-commerce major Snapdeal will spend more than ₹200 crore on marketing, ahead of the festive season this year. The city-based firm, which faces strong competition from rivals, such as Amazon and Flipkart, will run a 360-degree marketing campaign over the next 60 days. “The new campaign, where we will spend more than ₹200 crore, will be launched next month on TV, YouTube, print, digital and social media and will also be seen outdoors,” said Kanika Kalra, vice-president, Snapdeal. The spend is “significantly higher” than last year, he said, but declined disclose the numbers.
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