Gadgets on growth trajectory
It comes as no surprise that Indians are eating, drinking, sleeping and dreaming gadgets. Gadgets of desirebusiness Updated: Oct 23, 2011 02:10 IST
Steve Jobs, may his soul rest in peace; would have been the happiest person to read this space. While most people across the globe want to own one of the five 'beauties' displayed on the right, the truth is - and the HT-C Fore survey confirms it - that almost four out of ten Indians have Apple Inc's iPad right on top of their 'most wanted gadget' list.
"It's not just the best tablet in the market, it's a phenomenon," says Pankaj Kakkar, 23, a student of arts in Ajmer, about iPad. Kakkar has been saving Rs 3,000 every month from his Rs 6,000 pocket money for almost a year now. In Mumbai, Mahesh Kulkarni, 40, gifted an iPad to his wife on their wedding anniversary last month. "I fell in love with it almost instantly," says Karishma. Contrary to the popular belief, there's more to the world of gadgets than just tablets or cellphones. So while the music junkie Subhash Bhaskar, 48, from Delhi, wants to buy a Bose Lifestyle 48 audio system (about Rs 3 lakh) this Diwali, the advertising professional Rajat Arora, 28, from Gurgaon, is saving up for a Dell Alienware gaming laptop (about Rs 90,000- Rs 1,20,000).
The percentage of consumers willing to invest in high-end technology products may be less right now. But thanks to a mammoth demand for such products, in one of most competitive markets in the world, their number is slowly but surely growing.