HUL share price declines after warnings of GST 2.0 impact on July-September sales

HUL says revenue growth is likely to be flat or in low single-digit percentages for the quarter ended 30 September 2025 due to the rollout of GST 2.0.

Shares of Hindustan Unilever Ltd. fell at the open today after India's largest FMCG maker warned of a sales decline due to rollout of GST reforms.

HUL share price fell as much as 2.68% to ₹2,443.50 apiece intraday. (Reuters)

HUL share price fell as much as 2.68% to ₹2,443.50 apiece intraday even as the benchmark BSE Sensex rose 0.39% to 80,744.01 points.

On Friday, the India unit of Unilever Plc informed the stock exchanges that it revenue growth to be flat or in low single-digit percentages for the quarter ended 30 September due to the rollout of GST 2.0.

“While this measure supports long-term consumption, we have seen a transitory impact in the form of disruption at distributors and retailers across channels to clear existing inventories with old prices,” the company stated.

On 4 September, India cut GST rates on hundreds of items — from soaps to small cars — to rationalise the Goods and Services Tax into two slabs of 5% and 18 from the earlier four — 5%, 12%, 18% and 28%. Most of the essential goods, which HUL retails, are in the 5% tax slab.