‘Exceeds my wildest expectations:’ Anand Mahindra on 1.76 lakh Thar Roxx bookings in an hour of opening
The all-new Mahindra Thar Roxx got more than 1.76 lakh bookings within an hour of the automaker opening up orders
The all-new Mahindra Thar Roxx SUV has already gotten more than 1.76 lakh bookings within an hour of the automaker opening up orders.
Mahindra opened up bookings for the much-awaited five-door version of their three-door Thar SUV at 11 am IST on October 03, 2024. Within an hour, the number of bookings reached 1,76,281.
Anand Mahindra, Chairman of the Mahindra Group, wrote in a post on X (Formerly Twitter) that this exceeded his “wildest expectations.”
“Despite ALL my confidence, this exceeds my wildest expectations,” he wrote. “First, a big thank you to every customer we have EVER had…for helping us to build this brand and lodge it deep in your hearts…”
He then went on to thank his team “for their willingness and capability to reach for the sky…”
The current generation of the original three-door Thar was unveiled in August 2020. However, a five-door variant was much sought after and asked for, simply due to the increased practicality it offers.
What are the features of the new Mahindra Thar Roxx?
The Thar Roxx, built on a traditional off-road focused ladder frame chassis comes with both petrol and diesel-powered options, across six variants including the MX1, MX3, AX3L, MX5, AX5L, and the AX7L. You can get both manual and automatic transmissions as options.
The SUV is also available as both a rear wheel drive model or as a 4-wheel-drive model, with the 4-wheel-drive system powered by an electronic locking differential, trademarked as ‘4XPLOR.’ It comes with three modes, namely Snow, Sand and Mud.
The Thar Roxx can also wade up to 650 mm of water and gets what Mahindra calls, ‘CrawlSmart Assist,’ which is a feature which makes the car crawl at very low speeds over rough terrain on its own, while the driver can just focus on steering inputs.
It also gets a Gen II Adventure statistics display, compass, roll & pitch Altimeter, and two primary drive modes known as Zip and Zoom.
The company said it will announce tentative delivery dates for the Roxx in a phased manner over the coming three weeks.
Bookings for the new Mahindra Thar Roxx can be done both online or at any of the authorised Mahindra dealerships.
How is Mahindra in general doing in terms of sales?
Mahindra announced on Tuesday, October 01, 2024, that its overall auto sales for the month of September 2024 was 87,839 vehicles, including exports.
This included 52,590 utility vehicles, of which 51,062 was sold in the domestic market. Domestic market sales of such vehicles showed a 24% growth.
Meanwhile, Mahindra's domestic commercial vehicle sales amounted to 23,706.