Twitter to pay verified content creators for ads in replies: Elon Musk

The announcement comes amid Twitter's struggle to retain advertisers following Musk's takeover and sweeping changes in the platform's content rules.

Published on: Jun 10, 2023, 06:24:12 IST

By HT News Desk

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Twitter will soon start paying verified content creators for the advertisement in their replies, company owner Elon Musk said on Saturday. The first block of payment will be around $5 million.

“In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M,” billionaire Elon Musk said in a tweet.

“Note, the creator must be verified and only ads served to verified users count,” he added.

Twitter has moved to subscription-based verification even as it restored the blue tick of users with over a million followers.

The social media giant's latest move to promote subscriptions and retain advertisers comes days after the newly named chief executive officer Linda Yaccarino took office.

“It happened — first day in the books!” she tweeted earlier this week.

Since Tesla CEO Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees. Musk is looking to Yaccarino, an advertising veteran, to improve the company’s relationship with brands after losing business following his takeover, and rollback of the site’s content rules.

In March, Musk said that the messaging service makes about 5 or 6 cents per hour of attention from users and could raise that to 15 cents or more with advertisements that are more relevant and timely.

(With inputs from agencies)

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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