Urban Company offers ‘Insta Maids’ for domestic help service

The home services startup is now offering a 15-minute maid-booking service.

Published on: Mar 13, 2025 11:18 PM IST

By HT News Desk

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Home services startup Urban Company has launched a new maid-for-hire service. The offering called ‘Insta Maids’ provides users with access to maids within 15 minutes and marks the entry of the company into the quick commerce sector.

The launch of the service signals the startup's foray into the quick commerce sector. (Representative image/PIxabay)

A post by the company on Facebook stated that the service is available for users starting from ₹245 per hour. However, as an introductory offer, the company is offering Insta Maids service for ₹49 an hour.

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The service is reportedly in its initial stages and is being implemented as a pilot project in Mumbai. It remains to be seen if the service will be extended to other cities where Urban Company operates, according to Moneycontrol.

‘Insta Maids’ includes utensil cleaning, brooming, mopping and cooking preparation, among other services usually carried out by house helps.

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Urban Company already offers a range of home cleaning and pest control services, which include bathroom cleaning, kitchen cleaning, full-home cleaning, sofa and carpet cleaning, termite control, bed bugs control, and cockroach, ant and general pest control.

It also offers AC repair, installation and uninstallation services apart from the services of electricians, plumbers, carpenters and wall painters.

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The quick commerce sector had begun not long ago by delivering groceries within 10-15 minutes but has now extended to medicines, print outs, clothes, snacks and even beauty products.

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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