Fashion is way beyond ramp shows: Former NIFT student

Ten years ago, people in India were not well versed with fashion. Now, a new fashion world market has evolved right in front of us. Fashion has become an expression by which people like to lead their lives now.

Ten years ago, people in India were not well versed with fashion. Now, a new fashion world market has evolved right in front of us. Fashion has become an expression by which people like to lead their lives now. When I joined the National Institute of Fashion Technology, New Delhi, in 2009 for a course in Fashion Communication, I felt as if the best has come my way, not realising that the best was yet to come with all the hard work and research that a Fashion Institute puts you through.

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Initially, I, like many others was fascinated by the thought of becoming a successful fashion designer someday and hosting a ramp show in the best of the fashion weeks and owning 10 labels under my name.

However, my vision was transformed completely and I realised that fashion does not merely comprise fashion designers or ramp shows or celebrities adorning designer wear on red carpets, but a vast field that comprises of many components, communication being a crucial one. I am working as a graphic design and social media expert with FDCI (Fashion Design Council of India) towards the best Fashion weeks and exploring new markets.

Sukoon Bablani, former student NIFT Delhi, from Chandigarh