Karnataka's Nandini dairy to sponsor ISL football league, set to enter into Delhi market: Report

The 11th season of the ISL tournament will take place between September and March next year, and the Nandini brand is likely to appear throughout league.

Published on: Sep 3, 2024, 09:27:54 IST

By HT News Desk

Prefer HTon Google

Share via

Copy link

Karnataka’s home-grown dairy brand Nandini is planning to sponsor the Indian Super League (ISL) football tournament, reported Money Control. The 11th season of the ISL tournament will take place between September and March next year, and the Nandini brand is likely to appear throughout the tournament.

Karnataka's Nandini dairy to sponsor ISL football league, set to enter into Delhi market: Report (PTI)

Speaking to the publication, Karnataka Milk Federation (KMF) Managing Director MK Jagadish said, “We are planning for central sponsorship of the upcoming ISL football tournament.” The contract reportedly includes LED boards, presentation backdrops, dugout areas, and 300 seconds of TV and OTT exposure.

Also Read - Karnataka's Nandini dairy to sponsor Ireland and Scotland teams in upcoming T20 World Cup

Meanwhile, Nandini Dairy, led by KMF, also has plans to enter the Delhi market with dairy products like milk, curd, butter and ghee. “We will launch our milk, curd, butter and ghee in Delhi to expand our market in north India. As an experiment, we transported these dairy products to Delhi by road, which took us 56 hours. However, we managed to maintain the quality,” a senior KMF official is quoted as saying.

Nandini entered the energy-drink market in the United States with ‘Nandini Splash,’ a whey-based energy drink. “We wanted to make Nandini a focus point in the World Cup. Whey-based energy drinks were made available in the US market during the tournament, and it is going to be a global brand,” Jagadish further said.

Also Read - Scotland cricket team unveils jersey featuring Karnataka's Nandini dairy for T20 World Cup

Nandini sponsored the cricket teams of Scotland and Ireland during the cricket world cup. This was the first time for a home-grown brand, which was in the news during the assembly elections, to sponsor international cricket teams.

The erstwhile BJP government in Karnataka faced a backlash before the assembly elections after Amul announced curd sales in Bengaluru. Former CM Basavaraj Bommai later clarified that Amul will never replace Nandini in Karnataka but both brands will co-exist

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

Get the latest City News, local updates, weather alerts and breaking stories from Bengaluru, Delhi, Mumbai, Hyderabad and other major cities across India on Hindustan Times.