Karnataka's Nandini dairy to sponsor Ireland and Scotland teams in upcoming T20 World Cup | Bengaluru - Hindustan Times
close_game
close_game

Karnataka's Nandini dairy to sponsor Ireland and Scotland teams in upcoming T20 World Cup

Apr 21, 2024 03:19 PM IST

This is the first time for a home-grown brand, which was in the news during the assembly elections, to sponsor international cricket teams.

The state-owned dairy brand in Karnataka, Nandini, is all set to present itself on a global stage during the cricket T20 World Cup scheduled in June this year. Karnataka Milk Federation (KMF)’s Nandini will sponsor Scotland and Ireland cricket teams during the upcoming cricket tournament. This is the first time for a home-grown brand, which was in the news during the assembly elections, to sponsor international cricket teams.

Karnataka's Nandini dairy to sponsor Ireland and Scotland in T20 World Cup(PTI)
Karnataka's Nandini dairy to sponsor Ireland and Scotland in T20 World Cup(PTI)

Also Read - Bengaluru hoteliers decide to use Nandini milk to 'support state's farmers'

Unlock exclusive access to the latest news on India's general elections, only on the HT App. Download Now! Download Now!

Speaking to news agency PTI, KMF managing director MK Jagadish, said, “We are going to sponsor both Ireland and Scotland cricket teams in the T20 world cup. Our brand is going to be displayed during the matches.”

Nandini is also reportedly going to enter the energy drink market in the United States with ‘Nandini Splash,’ a whey-based energy drink. “We want to make Nandini a focus point in the World Cup. Whey-based energy drinks will be available in the US market during the tournament, and it is going to be a global brand,” MK Jagadish told India Today.

Also Read - Amul vs Nandini: ‘Kannadigas will never sell thier self respect,’ DKS asserts

The T20 cricket world cup will begin from June 4, soon after wrapping up the ongoing IPL. The United States of America (USA) and the West Indies will jointly host the World Cup.

The erstwhile BJP government in Karnataka faced a backlash before the assembly elections after Amul announced curd sales in Bengaluru. Former CM Basavaraj Bommai later clarified that Amul will never replace Nandini in Karnataka but both brands will co-exist. He also then explained that the home grown Nandini brand doesn’t face any threat from anyone.

Tell us what your First Vote will stand for in a short video & get a chance to be featured on HT’s social media handles. Click here to know more!

Stay updated with all the Breaking News and Latest News from Bengaluru. Click here for comprehensive coverage of top cities including Delhi, Mumbai, Hyderabad, and more across India . Stay informed on the latest happenings in World News.
SHARE THIS ARTICLE ON
Share this article
  • ABOUT THE AUTHOR
    author-default-90x90

    Follow the latest breaking news and developments from India and around the world with Hindustan Times' newsdesk. From politics and policies to the economy and the environment, from local issues to national events and global affairs, we've got you covered.

SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Thursday, May 30, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On