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BJP launches campaign to promote PM Modi’s Madhya Pradesh connection

As many as 695,000 people have registered as Vikas Doots in less than a week, said a senior BJP leader

Updated on: Aug 5, 2023, 16:07:06 IST
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The Bharatiya Janata Party central unit has launched the campaign ‘Modi Ke Man Mein Base MP and MP Ke Man Mein Modi’ to register as Vikas doot to gather support for Prime Minister Narendra Modi for the 2024 Lok Sabha election and upcoming Assembly elections.

Prime Minister Narendra Modi (File Photo)
Prime Minister Narendra Modi (File Photo)

The campaign was launched by the national unit of the Bharatiya Janata Party (BJP) with a focus on PM Modi and his connection with Madhya Pradesh state.

As many as 695,000 people have registered as Vikas Doots in less than a week, said a senior BJP leader. Anybody can register for it by writing their mobile number, name, constituency and age, he said.

The website has videos, ringtones and songs showing PM Modi’s connection with MP. It has news clips about the inauguration of the Mahakaal Lok corridor, mega textile park, roads, tape water scheme, housing scheme and tribal development.

The website also consists of short videos on how PM Modi has done work for “women empowerment, economic development, infrastructure, development, and culture”.

Madhya Pradesh BJP social media convener Abhishek Sharma said, “The campaign was launched by the Centre and it is receiving good response.”

This campaign would also help the party in beating the anti-incumbency during the state Assembly election, said a senior party leader.

“All the big schemes launched by the BJP-led state government including Ladli Behna, Sambal, free ration, PM Kisan Samman Nidhi Scheme and Gareeb Kalyan Schemes are being promoted with the face of PM Modi,” he added.

“Earlier, it was decided to launch this campaign for Assembly elections, but it was not leaving the desired impact for the state leadership. Later, it was decided to launch for Lok Sabha election.”

In 2019, BJP won 28 seats, for 2024, the BJP is eying on winning all 29 Lok Sabha seats, said the BJP leader.

During a rally in Indore, Union home minister Amit Shah urged the BJP workers to ensure a win on all 29 seats of Lok Sabha by registering a thumping win in this year’s Assembly election.

Legislative Assembly elections are scheduled to be held in or before November 2023 to elect all 230 members of the Madhya Pradesh Legislative Assembly.

  • Shruti Tomar
    ABOUT THE AUTHOR
    Shruti Tomar

    I have spent over a decade chronicling Madhya Pradesh’s political and social landscape, covering politics, investigative journalism, crime, human interest, and government policy, blending sharp insight with ground‑level depth. I have closely tracked three assembly elections, three Lok Sabha elections, leadership transitions in MP while exposing governance lapses, tender irregularities, and flawed policy rollouts. My reports have revealed gaps in the Cheetah project, irregularities in medical education, rigging in recruitment exams, and loopholes in policy implementation. In crime reporting, I have moved beyond FIRs to map systemic patterns — from organised crime networks and gender‑based violence to custodial accountability — balancing urgency with sensitivity. My journalism is defined by a commitment to human interest. I have profiled the marginalised Bancchda community, documented atrocities against tribal groups, and highlighted efforts to preserve their culture through heritage liquor and revival of spiritual practices. I have reported on farmers struggling with failed MSP promises, giving voice to those often reduced to statistics in policy files. Passionate about field reporting, I have reported on rampant sand mining in Chambal and Narmada, pharmaceutical companies supplying medicines under altered names, the dire condition of schools and colleges, the plight of commercial sex workers, and skewed sex ratios in specific districts. Beyond deadlines, and as HT’s state correspondent and assistant editor in Madhya Pradesh, I engage with ministers, farmers, students, and activists, believing the best policy stories begin with a single human voice. A postgraduate in Journalism and Mass Communication, I also hold a diploma in sports journalism.Read More