MCG launches e-auction for 200+ ad sites, eyes ₹120 crore revenue target

Live bidding is scheduled for June 25, with six clusters covering key roads and sectors. Existing contracts expire next week as the civic body seeks higher returns.

Published on: Jun 14, 2026, 03:24:15 IST

By Leena Dhankhar

Prefer HTon Google

Share via

Copy link

The Municipal Corporation of Gurugram (MCG) has initiated the process for cluster-wise e-auction of advertising sites across the city, aiming to improve management of public advertising spaces, ensure transparency in allotment and boost municipal revenue, officials said.

More than 200 sites spanning residential, commercial and transit corridors will be offered through an online bidding process concluding on June 26. (HT Archive)

According to the schedule issued by the civic body, the e-auction process commenced on June 11. The live online auction will be conducted on June 25, while bidding results will be finalised on June 26. Officials said the online process has been designed to ensure transparency and encourage competitive bidding by providing equal opportunities to eligible agencies and companies.

As part of the process, applications and document uploads began on June 11. The pre-qualification and site inspection phase will continue until June 17, followed by scrutiny of applications, declaration of results and site locking on June 18. A period for objections and corrections has been scheduled for June 19. Officials said the existing advertising contracts are scheduled to expire next week.

The earnest money deposit (EMD) window will remain open from June 20 to June 24, while final bidder locking and demonstration procedures will be completed on June 24 ahead of the live e-auction.

The corporation has divided advertising sites into six clusters and fixed separate monthly reserve prices for each. Cluster-1 has a monthly reserve price of ₹2.28 crore, Cluster-2 ₹2.16 crore, Cluster-3 ₹1.88 crore, Cluster-4 ₹2.32 crore, Cluster-5 ₹2.37 crore and Cluster-6 ₹2.31 crore.

Officials said the six clusters collectively cover more than 200 advertising sites across key residential, commercial and transit corridors of the city. Areas included in the clusters comprise Sector 4, Sector 7, Old Colony, Laxman Vihar, Jyoti Park and Madanpuri along major stretches such as Old Railway Road and Sheetla Mata Road; Sector 5, Sector 12A, Sector 33, Sector 34, Sector 38, Rajiv Nagar and Sanjay Gram; Sector 31, Sector 32, Sector 39, Sector 40, Sector 45 and South City 1 along Netaji Subhash Marg and NH-48 access corridors; and Sector 21, Sector 22, Sector 23, DLF Phase 2, DLF Phase 3, Cyber City and Dundahera, including the Old Delhi-Gurugram Road and internal Cyber City roads.

In the previous allotment cycle, the Municipal Corporation of Gurugram (MCG) generated ₹85.9 crore in advertisement revenue against a projected estimate of ₹100 crore. For the current financial year, the civic body has set a higher revenue target of ₹120 crore from advertisement rights.

“The e-auction system for allotment of advertisement sites is a completely transparent, fair and technology-driven process. It will not only enhance the corporation’s revenue but also ensure better management and optimal utilisation of advertising spaces,” municipal commissioner Pradeep Dahiya said.

ABOUT THE AUTHOR
Leena Dhankhar
Leena Dhankhar is Senior Editor and Bureau Chief, Gurugram, at Hindustan Times, where she has spent over 17 years chronicling the transformation of one of India's fastest-growing urban regions. From starting her career as a crime reporter to leading the Gurugram bureau, her journalism has been defined by investigative reporting, in-depth storytelling and an unwavering focus on public interest. Over nearly two decades, she has reported extensively across crime, politics, civic governance, elections, real estate, environment, courts, sports, education and entertainment, covering Gurugram, Faridabad, Nuh and Palwal. Her reporting has exposed several major scams and systemic failures, including insurance frauds, waste management irregularities, illegal arms manufacturing units in Nuh, illegal mining in the Aravallis, organised crime networks and governance lapses affecting millions of residents. Known for her investigative work and exclusive stories, Leena has reported on high-impact national issues, including the Nicaragua charter flight carrying Indian migrants that was turned back amid allegations of human trafficking, exposing the growing network of illegal immigration rackets. Her work has also focused on gang wars, prison administration, juvenile crime, women and child protection systems, the functioning of the Juvenile Justice Board and Child Welfare Committee, and environmental challenges such as pollution, waterlogging and deteriorating civic infrastructure. Beyond hard news, Leena has extensively documented Haryana's rich heritage, forests and wildlife, bringing attention to the state's historical landmarks, biodiversity, conservation efforts and ecological challenges through immersive reportage and feature writing. Her journalism has consistently gone beyond breaking news. She has documented Gurugram's rapid urbanisation through long-form narratives and enterprise reporting on issues ranging from pothole-ridden roads, flooding and waste management to the changing social fabric of India's Millennium City. She also writes widely read feature columns, including The Outsider, Changemaker, and Concern for Gurugram, profiling people, places and ideas shaping the city's identity. Leena is the author of Gurugram School Murder, published by Juggernaut Books, a deeply reported account of one of India's most high-profile school murder investigations. She is currently working on her second book, an investigative work exploring some of India's most significant scams and fraud investigations. Beyond print journalism, she has expanded her storytelling through public speaking and digital media. She is a TEDx speaker and has produced podcasts exploring Gurugram's transformation, civic challenges and untold stories. Her work reflects a commitment to narrative journalism that combines rigorous reporting with compelling storytelling. A law graduate with an MBA in Human Resources, Leena brings a multidisciplinary perspective to her reporting, particularly on governance, public policy and legal affairs. She has travelled extensively across India to pursue investigative assignments, often reporting from remote locations and conflict-prone areas in search of stories that matter.Read More

E-auction

Catch every big hit, every wicket with Crickit, a one stop destination for Live Scores, Match Stats, Infographics & much more. Explore now!.

Stay updated with all the Breaking News and Latest News from Mumbai. Click here for comprehensive coverage of top Cities including Bengaluru, Delhi, Hyderabad, and more across India along with Stay informed on the latest happenings in World News.