Maharashtra government to appoint social media agency to promote schemes

Maharashtra government decided to appoint an outside agency to promote government decisions, schemes and programmes on social media platforms including Facebook,

Updated on: Jul 21, 2020, 01:55:22 IST

By Swapnil Rawal

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Maharashtra government decided to appoint an outside agency to promote government decisions, schemes and programmes on social media platforms including Facebook, Twitter, Instagram and messaging applications such as WhatsApp, Telegram etc.

A government resolution (GR) stated that in the Covid-19 outbreak the use of these media witnessed a surge and it came to notice that the Director General of Information and Public Relations (DGIPR) lacked the “technical and professional” expertise to carry out the job. Therefore, it was decided to rope in an external agency.

The appointment of an agency will be done through a tendering process, the GR added. A panel will be appointed which will carry out the tendering process. The DGIPR will continue to be responsible for any “mistakes or shortcomings”, the GR read.

ABOUT THE AUTHOR
Swapnil Rawal
Swapnil Rawal is Principal Correspondent with the Hindustan Times. He covers urban development and infrastructure. He had long stints with leading national dailies and has experience of over a decade in journalism.Read More

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