India-Pak cricket on UAE mobiles

UAE's leading telecom provider, Etisalat, has tied up with BCCI to bring 20 days of live cricket to its mobile TV customers in the emirates.

UAE's leading telecom provider, Etisalat, has tied up with BCCI to bring 20 days of live cricket to its mobile TV customers in the emirates.

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Etisalat Mobile TV customers were able to watch Monday's first one-day international in Guwahati, and will be able to do so till December 12, when the third Test at Bangalore ends.

"Cricket is a passion for a large number of our customers, and by bringing the excitement of the matches to our customers on their mobile phones, Etisalat is enabling them to experience the action as it happens," Khalifa Al Shamsi, Etisalat's Vice-President (Marketing and Consumers), said.

"This is the second major cricket tournament we are telecasting on our Mobile TV, and follows the runaway success of the ICC Cricket World Cup 2007."

The service, spread over five weeks, will be available for 35 dirhams (Rs 350) per week.

For customers who do not have 3G-enabled mobile handsets, the company provides SMS alerts during the match.