HT Image
HT Image

Sharmas new pin-up boys

All day on Sunday, television ran stories saying Pepsi had decided to end Ganguly and Dravid's contracts and replace them with youngsters. Well, it might seem that way on the face of it, but if you look below the surface, it's not true, reports Heena Zuni Pandit.
By Heena Zuni Pandit | Hindustan Times, New Delhi
UPDATED ON FEB 17, 2008 11:28 PM IST

ALL DAY on Sunday, television ran stories saying soft drinks giant Pepsi had decided to end Sourav Ganguly and Rahul Dravid's contracts and replace them with youngsters Rohit Sharma and Ishant Sharma.

Well, it might seem that way on the face of it, but if you look below the surface, it's not true. Ganguly's contract with Pepsi reportedly ended even before the Caribbean World Cup a year ago, while Dravid's lapsed late last year.

"We didn't even initiate any discussion on a renewal," Dravid's manager and head of 21st Century Media (TCM), Lokesh Sharma, told the Hindustan Times. "It didn't make sense to us. At different stages of a person's life, he has a different image and is therefore associated with different commercials. When you're a child, it's chocolates, for instance. Rahul now endorses products like banking and insurance, it's a different image, one more suited to what he is now."

A top Pepsi official confirmed to HT that a new campaign is being envisaged around the younger Indian players but that was only because of the nature of the campaign and a need for youth connect. "The decision to promote Ishant and Rohit is part of the company's idea to position Pepsi as a youth brand," said the official.

He said that Rohit and Ishant (and others) had been picked up because of their "attitude". Both are now part of Pepsi's new campaign for 2008, "Yeh hai Youngistaan Meri Jaan".

Incidentally, Pepsi have had both on board for over a while now and it has nothing to do with Dravid and Ganguly's being out of the one-day team.

Ishant's agent and director of Collage Sports Management, Latika Khaneja, said as much. Khaneja, who signed on Ishant in June 2006, said Pepsi had signed him up over six months ago.

Rohit's manager, Gameplan's Yudhajit Dutta, said that both the deals had been done around the same time. "Companies rarely make decisions in a hurry and Pepsi started supporting Rohit as a young cricketer and signed him on six months ago".

"They took on some younger players early on a kind of built-up contract that will develop with time," said Khaneja, adding that the response on Ishant's endorsements had been really good after his Australia performances.

Meanwhile, PepsiCo, which lost out on a bid for an IPL team, still wants to be associated with the League, which begins this April. "We are exploring all possibilities to gain leverage from the series," the official said. Expect more big bucks-related news on the IPL front then.

SHARE THIS ARTICLE ON
Close
Axar Patel appeals successfully. (BCCI)
Axar Patel appeals successfully. (BCCI)

‘That’s something one would want to repeat’: Tendulkar’s message for Axar

By hindustantimes.com, New Delhi
PUBLISHED ON FEB 28, 2021 12:55 PM IST
  • India vs England: Picking up a five-for in three innings in a row is no trivial feat, and Tendulkar expects left-arm spinner Axar Patel to once again deliver the goods in the fourth Test.
Close
Cricket - ICC Cricket World Cup - Sri Lanka v India - Headingley, Leeds, Britain - July 6, 2019 Sri Lanka's Angelo Mathews reacts after losing his wicket Action Images via Reuters/Lee Smith(Action Images via Reuters)
Cricket - ICC Cricket World Cup - Sri Lanka v India - Headingley, Leeds, Britain - July 6, 2019 Sri Lanka's Angelo Mathews reacts after losing his wicket Action Images via Reuters/Lee Smith(Action Images via Reuters)

Mathews to captain Sri Lanka in T20s as visa issue grounds Shanaka

Reuters
PUBLISHED ON FEB 28, 2021 12:04 PM IST
Shanaka was named Sri Lanka's new Twenty20 captain last week but the 29-year-old could not board the flight that left with his teammates on Monday after failing to arrange a new transit visa to the United States.
Close
Sune Luus of South Africa congratulates Moseline Daniels(ICC Photo)
Sune Luus of South Africa congratulates Moseline Daniels(ICC Photo)

Sune Luus to lead SA women in India; Niekerk, Tryon still out due to injuries

PTI
PUBLISHED ON FEB 28, 2021 11:55 AM IST
South Africa retained most of the players in the 18-member squad which had won the ODI and T20 series against Pakistan last month. Van Niekerk and Chloe Tryon were not part of that series.
Close
File image of Imad Wasim.(Getty Images)
File image of Imad Wasim.(Getty Images)

‘Even on flat tracks, he's bowling so well':Wasim names best bowler in the world

By hindustantimes.com, New Delhi
PUBLISHED ON FEB 28, 2021 11:55 AM IST
Babar led Karachi to its second win in three games with a six and two fours in succession against fast bowler Sohail Khan in the penultimate over.
Close
Wasim Jaffer and Ravichandran Ashwin
Wasim Jaffer and Ravichandran Ashwin

Jaffer reacts to Ashwin's fiery press conference ahead of IND vs ENG 4th Test

PUBLISHED ON FEB 28, 2021 11:31 AM IST
  • India vs England: “Ashwin taking English wickets both on and off the field,” Wasim Jaffer tweeted quoting Ashwin’s reply to a question from an English journalist about the Ahmedabad pitch.
Close
*Indian bowler R Ashwin celebrates the dismissal of England's J Leach on the first day of the 3rd cricket test match between India and England, at Narendra Modi Stadium in Ahmedabad.(PTI)
*Indian bowler R Ashwin celebrates the dismissal of England's J Leach on the first day of the 3rd cricket test match between India and England, at Narendra Modi Stadium in Ahmedabad.(PTI)

Who defines good pitches, asks Ashwin

By N Ananthanarayanan, New Delhi
PUBLISHED ON FEB 28, 2021 11:11 AM IST
  • Ashwin is an angry man over what he sees as too much importance being given in India to criticism of the pitches prepared for the second Test in Chennai and the pink-ball game in Ahmedabad.
Close
Australia's Nathan Lyon shows the ball as he leaves the field following his 6 wicket haul on day four of the first test match between Australia and India at the Adelaide Oval in Adelaide, Australia, December 9, 2018.(REUTERS)
Australia's Nathan Lyon shows the ball as he leaves the field following his 6 wicket haul on day four of the first test match between Australia and India at the Adelaide Oval in Adelaide, Australia, December 9, 2018.(REUTERS)

As soon as it starts spinning, everyone seems to start crying about it: Lyon

By hindustantimes.com, New Delhi
UPDATED ON FEB 28, 2021 11:59 AM IST
  • Australian spinner Nathan Lyon has lent his support to the pitch as he said that 'everyone in the world seems to start crying’ when the ball starts spinning.
Close
Indian bowler R Ashwin celebrates the dismissal of England's Ben Stokes with his team on the second day of the 3rd cricket test match between India and England, at Narendra Modi Stadium in Ahmedabad.(PTI)
Indian bowler R Ashwin celebrates the dismissal of England's Ben Stokes with his team on the second day of the 3rd cricket test match between India and England, at Narendra Modi Stadium in Ahmedabad.(PTI)

'Why would you talk about the surface and sell that to us time and time again?'

By hindustantimes.com, New Delhi
UPDATED ON FEB 28, 2021 12:00 PM IST
  • Several former cricketers including Andrew Strauss, Alastair Cook, and Michael Vaughan have criticised the pitch, but off-spinner R Ashwin believes that the conversation about the surface is getting out of hand.
Close
File image of Dale Steyn.(Getty Images)
File image of Dale Steyn.(Getty Images)

'No time for you as human': Steyn slams commentator for 'mid-life crisis' remark

UPDATED ON FEB 28, 2021 11:05 AM IST
  • Miffed with the remarks, Steyn took to Twitter and asked: "Question Which commentator said I have a mid-life crisis?"
Close
Mohammad Azharuddin had to face ‘humiliation’ at the hands of Hyderabad Cricket Association (HCA), after he was made to stand outside for an hour before being allowed to attend the Special General Meeting (SGM).(Twitter)
Mohammad Azharuddin had to face ‘humiliation’ at the hands of Hyderabad Cricket Association (HCA), after he was made to stand outside for an hour before being allowed to attend the Special General Meeting (SGM).(Twitter)

Mohammad Azharuddin's interesting idea to help batsmen on 'rank turners'

UPDATED ON FEB 28, 2021 12:14 PM IST
  • Batsmen from both India and England struggled on the spinning surface of the Narendra Modi Stadium in Ahmedabad, the venue which hosted the third Test of the series.
Close
File image of David Lloyd(Twitter)
File image of David Lloyd(Twitter)

Huge ramifications for Test cricket if Ahmedabad pitch is acceptable: Lloyd

UPDATED ON FEB 28, 2021 11:05 AM IST
  • The third Test match between India and England ended in two days with India winning the contest by 10 wickets to take a 2-1 lead in the four-match series.
Close
Pakistan Cricket Board's managing director Wasim Khan.. File(AP)
Pakistan Cricket Board's managing director Wasim Khan.. File(AP)

PCB CEO Wasim Khan likely to get extension at BOG meeting

PTI
PUBLISHED ON FEB 27, 2021 09:57 PM IST
Although the BOG has a long agenda to deal with one of the main items is giving an extension to Wasim Khan, who has also expressed his interest in continuing as CEO.
Close
India's Ravichandran Ashwin celebrates.
India's Ravichandran Ashwin celebrates.

Ball makers SG to conduct more trials after two day pink ball Test

By Rasesh Mandani, Mumbai
UPDATED ON FEB 27, 2021 10:05 PM IST
India vs England: Ashwin says players will take time to adapt, as BCCI confirms pink ball Tests here to stay
Close
Jonathan Trott.(ECB Media)
Jonathan Trott.(ECB Media)

We would be doing ourselves a disservice by blaming the pitch: Trott

PTI, Ahmedabad
PUBLISHED ON FEB 27, 2021 08:56 PM IST
The pitch of the Pink-ball Test here received a lot of flak from some quarters after England were bundled out for 112 and 81 in the two innings during their 10-wicket loss on Thursday.
Close
India's Ravichandran Ashwin throws the ball to a teammate. File(AP)
India's Ravichandran Ashwin throws the ball to a teammate. File(AP)

Stopped thinking about landmarks long back: Ashwin on Kumble's 619 wicket-mark

PTI, Ahmedabad
PUBLISHED ON FEB 27, 2021 08:31 PM IST
Ashwin has become the fourth Indian bowler to complete 400 wickets in Test cricket and was asked if surpassing 'Peak 619' could be a reality in coming years.
Close
SHARE
Story Saved
OPEN APP