Child rights don a corporate mantle

The 7th CRY Cadence Corporate Cricket Challenge felicitation event saw child rights getting a corporate flavour, writes Sudeshna B Baruah.

entertainment Updated: Aug 04, 2007 19:01 IST

The event: Felicitation of the partners who supported the 7th CRY Cadence Corporate Cricket Challenge. Venue: The Oberoi, New Delhi.

An initiave of CRY and Cadence Design Systems, to unite corporate organisations to stand up for child rights, the tournament is now in its seventh year.

Opening with a kathak recital by danseuse Shovana Narayan, who used apt imageries to project the plight of the girl child, the event saw the presence of some of the noted faces from the world of sports and glamour - Yukta Mukhey, Yuvraj Singh, shooting star Jaspal Rana, Atul Wasan, to name some.

But for once it was sensitisation towards a cause, which came at an appropriate time --- safety and security of the underprivileged child.

Ingrid Srinath, CEO, CRY hit the right note with her rhetorical questions as she took the dais " How many runs has Virender Sehwag notched today interspersed with how many children in India have been killed in India today?

While the answer to the first half resounded the air, there was a striking silence for the second part.

As Ingrid Srinath put it "If we actually want to feel the same pain when our team loses to Bangladesh, we can make the difference to the cause in question - protecting the child. This is where the CRY Cadence Cricket match comes into play".

Her thoughts were seconded by Jaswinder Ahuja, MD, Cadence who made a reference to the child-related crimes, the capital city has been a witness to.

"So and so children are killed so what? You might say, but I am sure on a deeper thought you will realise how important this question is to the safety and security of your own child?" said Ahuja on a passionate note. He also pointed out how the tournament, which had a humble beginning with 12 teams, now, has a global touch. (The tournament being taken to London).

Yukta Mukhey touched an emotional chord with her sensuous tone as she called upon everyone to love the God within oneself to love our fellow beings. "We have to realise how these issues are more than charity exercises and each one of us - the privileged lot- has a duty to perform which begins by realising the presence of the Almighty in every soul", she averred.

Cricketers Yuvraj singh, Atul Wasan and shooting star Jaspal Rana too donned the mantle of social workers with their support to the cause.

The event saw the felicitation of over 16 corporate houses, including IBM, Hindustan Lever, Birlasoft Hewlett Packard among others, which participated at the tournament matches.

First Published: Jan 11, 2007 20:24 IST