Fashion frenzy

Burberry crossed a social media threshold this week by earning two million fans on Facebook.

Burberry crossed a social media threshold this week by earning two million fans on Facebook. The British company has invested heavily in its online platforms and digital marketing strategy and has quickly risen to become luxury’s digital darling. Burberry regularly posts product announcements, photos, and even acoustic performances on the social networking site. Burberry reached one million fans this past April, a year after setting up its Facebook pages.