Here's how to be stylish at work
Designer Narendra Kumar launches line of affordable office wear for employed women. Boring blazers and sensible skirts are the mainstays of work-appropriate clothing but the designer is itching to change that.fashion and trends Updated: Aug 01, 2012 14:42 IST
Boring blazers and sensible skirts are the mainstays of work-appropriate clothing. But designer Narendra Kumar is itching to change that. The veteran launches his own line of workwear today with a pop-up shop at his Khar store, and is excited to offer the average career woman a chance to brighten up her wardrobe.
“I had collaborated with Westside about three years ago on a similar collection, and that line was such a hit that they decided to come out with an official line of daily workwear,” Kumar recalls, adding, “We began working on this concept for the Narendra Kumar label about three months ago. We want to make it more sophisticated and make the work space more fashionable.”
Those familiar with Kumar’s more pricey offerings will be delighted to hear that the new line, called Narendra Kumar Non-negotiable, starts at Rs 1,600 for tops and goes up to Rs 7, 000 for a full suit. He reiterates that the collection will not be a shuffled out assembly line-style, but will be limited pieces made by the same studio that creates his high-end collections.
“So even though the price is much lower, the clothes will have the same sense of sharp tailoring and use of expensive linens and silks,” he promises. While a basic sense of propriety permeates the label, Kumar reveals that he’s also created clothes for women who don’t work nine-to-five. “Not everybody works in a bank,” he says. “While we have the basics — black pants, white shirts, we’ve also created colourful patterns and Mondrian-inspired prints for women who work in more creative fields.”
In its next stage, about three months from now, Kumar plans to extend the line by adding an Indian wear section. “We are known for our smart western wear, which is why we chose to launch with it,” he says. “But once we are done with our Indian couture line, we will introduce an affordable ethnic collection under the Non-negotiable label.”
First Published: Aug 01, 2012 14:16 IST