Posh plans to launch her first fashion store in London
Victoria Beckham, who’s clothing line has been a global hit and was deemed Designer Brand of the Year at the 2011 British Fashion Awards, is planning to launch a flagship store in London.fashion and trends Updated: May 22, 2012 18:39 IST
Victoria Beckham, who’s clothing line has been a global hit and was deemed Designer Brand of the Year at the 2011 British Fashion Awards, is planning to launch a flagship store in London.
Currently the 38-year-old’s label is sold through luxury department stores and e-boutiques including Net-a-Porter.
But the singer-turned-designer now hopes to launch her own standalone shop and e-commerce site, while expanding her brand into Asia.
“People say, ‘Am I going to have my own store?’ I would love to,” the Daily Mail quoted her saying on CNN’s ‘Talk Asia’.
“That’s what I’m working on at the moment.
“It would probably be in London, but in the not-too-distant future maybe it will be Hong Kong. Who knows?” she said.
Last month, she went to Beijing and Hong Kong with daughter Harper, to launch a limited edition Range Rover Evoque which she helped to design.
During her visit she promoted her eponymous womenswear range, stepping out in a selection of signature VB dresses.
She revealed that while she is excited at the prospect of growing her business empire, she is also wary of growing too fast.
“What I do really is not just focus on the US or England.
“I mean there’s a lot of territories that are really big for me and Asia is very exciting.
“I’m just scratching the surface at the moment. I want take baby steps with this business; I don’t want to run before I can walk,” she added.
First Published: May 22, 2012 15:32 IST