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Sabyasachi goes global with H&M collaboration
Fashion brand H&M on Tuesday announced its first global collaboration with the iconic Indian label Sabyasachi, which launches April 16. Read on.
Fashion brand H&M on Tuesday announced its first global collaboration with the iconic Indian label Sabyasachi, which launches April 16.
The Sabyasachi x H&M collaboration themed Wanderlust will present hand-crafted, eclectic travel pieces that will resonate with the modern global nomad wanting to add that “extra” to their wardrobe.
“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” Sabyasachi said in a statement.
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“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles - a language so stunning, that it permanently altered the fashion and design landscape of the country,” added Ella Soccorsi, Concept Designer at Collaborations and Special collections, H&M.
Sabyasachi Mukherjee, hailing from Kolkata, launched his eponymous label in the summer of 1999. Today he has grown the company to encompass couture, ready to wear, fine jewellery and accessories. The designer has 5 flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.
As per the brand, the collection takes cues from India’s rich textile, craft and history, and mixes modern and traditional silhouettes with a nod towards athleisure and glamping. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes , they will feature the unmissable Bengal tiger—Sabyasachi’s signature logo.
The collection will offer a complete fashion wardrobe for both ladies and men, including accessories. The collection will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online.
-- with inputs from IANS
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