Wear your passion
Summer has never been hotter for sports fans.
Even as IPL addiction begins to wear off, Euro 2008 is here to take over. And where there's sport can fashion be far behind?
Jerseys, caps and accessories of international teams have long been a fashion statement. "These jerseys are simply cool," says Harsh Agarwal, an English Premier League follower. "Not only does wearing one convey your preference for a soccer team, it's a style statement in itself."
Sayantan Das Adhikari is rooting for Germany in the Euro and he believes that wearing the team's colours is just an extension of his passion for soccer. "Wearing these jerseys adds fuel to the fire," he says.
It's not just men who are wearing their soccer team on their sleeve. Girls constitute a huge chunk of the jersey buyers. "It (jerseys) gives you a feel of being an ‘insider' in this otherwise guy-dominated area," says Italysupporter Bedatri Datta Choudhury .
However, for girls, the colour and de sign counts more than team loyalty. "They are so trendy and in," says Radhika Sharma, who will sport Spain's jersey.
To cash in on this growing trend, sports goods giant Adidas has launched a bevy of official Euro 2008 accessories. Besides official team jerseys of Germany, France, Spain, Romania and Greece, there are also fan tees and replica Tshirts of other countries along with caps and bags.
There's also a collection for women and kids. Tracking the trend of women buying into sport, Andreas Gellner, managing director, Adidas India, says, "Jerseys of Spain and Germany are proving to be a favourite among girls because of the bright colour."
What's more, if your passion spills over from fashion to the playground, you can also kick around the official Euro ball available at the stores.