It earns Rs 2300 crore in one week, poised to overtake Exorcist as No 1 horror of all time

It, 2017’s breakout horror hit, has crossed $371 million at the worldwide box office in one week of release. That translates to Rs 2300 crore.

It, 2017’s breakout horror hit, has crossed $371 million at the worldwide box office in one week of release. That translates to Rs 2300 crore.

Bill Skarsgard as Pennywise the Dancing Clown. The film is largest September release at the box office.

The Stephen King adaptation was released on September 8 to record-breaking figures - the film was the highest-grossing horror film and September release of all time. To add to the success story, It also earned rave reviews from critics - it stands at 85% on the review aggregator website, Rotten Tomatoes.

It opened to $123 million in its opening weekend at the US box office, crossing Warner Bros’ modest projections of $60 million. The film made Rs 11 crore in its first four days of release in India, overtaking local competition - Poster Boys and Daddy - for the number 1 spot.

In its second weekend, the film bucked horror movie trends by becoming the largest September release of all time. It’s just $14.2 million behind The Exorcist, the top-grossing R-rated horror film ever.

It was produced on a budget of $35 million - which is roughly Rs 225 crore. A sequel is in early talks, with the story picking up 27 years after the events of the first film, when the murderous clown entity Pennywise returns.

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