New Jennifer Lawrence film mother! earns rare F-rating on CinemaScore. It can’t get any worse
The new Jennifer Lawrence film, mother!, has earned a rare ‘f’ rating on CinemaScore, a service that polls audience reactions to films. Only 12 movies since 2002 have been rated this poorly.Updated: Sep 18, 2017 10:46 IST
The new Jennifer Lawrence movie, mother!, has been awarded the worst possible rating on audience-sourced rating aggregator, CinemaScore. Only 12 films since 2002 to have been rated ‘F’ by audiences.
The other films on the list include, 2002’s George Clooney sci-fi remake, Solaris, 2012 Brad Pitt starrer, Killing Them Softly and 2006’s Nicolas Cage horror film, The Wicker Man.
CinemaScore polls opening day audiences with a report card in which they offer feedback on the movie. Audiences are asked six questions - including an A to F grade scale, purchase and rental interest and demographic data. A movie’s overall CinemaScore can range from A+ to F.
CinemaScore has emerged as an important data gathering tool movie studios recognise - often using the rating on a film’s marketing.
The film’s audience rating is in sharp contrast to what the critics are saying. The film currently sits at a respectable 69% on review aggregator website Rotten Tomatoes.
“This is an interesting case of what appears to be a total disconnect between the critics, who have been fairly receptive, and audiences who are collectively giving mother! their unanimous seal of disapproval with some of the lowest audience scores seen for a wide release film,” said comScore’s Paul Dergarabedian to the Hollywood Reporter. “The trailer paints a very strange and purposely equivocal portrait of the film and audiences who may have been expecting one type of movie-going experience got something quite different and have chosen to scold the film with a stunningly low approval rating.”
Films that score poorly on CinemaScore are often impacted at the box office. Only one film - 2012’s The Devil Inside - has managed to overcome an ‘F’ rating. It earned more than $100 million at the box office. The others on the list couldn’t cross $15 million at the US BO.
Director Darren Aronofsky’s mother! cost $30 million to produce, and made roughly $8 million in its opening weekend. The film also stars Michelle Pfeiffer, Javier Bardem and Ed Harris.
Were I Darren Aronofsky, I'd wear MOTHER!'s F CinemaScore as a badge of honor. People will still be talking about that movie in 20 years.— Scott Wampler™ (@ScottWamplerBMD) September 16, 2017
mother! joins Solaris, Killing Them Softly, The Box, & The Devil Inside in one of the most exclusive clubs in Hollywood: An "F" CinemaScore. pic.twitter.com/bZXc6RkBlL— Adam B. Vary (@adambvary) September 16, 2017
Look, I'm not crazy about mother!, but it bears reminding what CinemaScore really means: Did audiences get what marketing promised them?— Scott Renshaw (@scottrenshaw) September 16, 2017
Follow @htshowbiz for more
First Published: Sep 18, 2017 10:28 IST