Angelina Jolie's film ad banned

Angelina Jolie's upcoming action film Wanted is in trouble over a TV ad that has been banned for glamorising violence. Advertising watchdog has ruled that the TV ad for Wanted 'glamorises violence'. Watch trailer

Updated on: Mar 20, 2009, 19:02:11 IST

Agencies | By HT Correspondent, New York

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Angelina Jolie's upcoming action film Wanted is in trouble over a TV ad that has been banned for glamorising violence.

Advertising watchdog has ruled that the TV ad for Wanted 'glamorises violence'. The ad shows Angelina Jolie kissing co-star James McAvoy during a high-speed car chase, and both firing guns towards the viewer.

It also includes a voice-over describing the film as "the coolest movie of the year" as well as describing Jolie's performance as "blazingly sexy".

The Advertising Standards Authority (ASA) said the ad gave the overall impression "that using guns was sexy and glamorous".

The ad for the DVD release of Wanted had been restricted from being shown at times when young children were likely to be watching.

The ruling said it "was also inappropriate to be seen by older children because it could be seen to condone violence by glorifying or glamorising the use of guns".

The ASA told Universal Pictures the ad must not be broadcast again in its current form.

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