Leading casting director of UK, Wendy Brazington on Wednesday launched a 'Talent company' promoted by actor Anupam Kher to coordinate casting for movies and television serials of various production houses in India and abroad.
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'Talent company' is part of the institute 'Actor Prepares' founded and run by Kher. It is also the first of its kind in the country.
Apart from registering the students who have passed out of the 'Actor Prepares' institute, freelance actors from theatre, television and cinema will also be enrolled with the talent company that will also undertake the entire casting assignment for their clients.
"Indian cinema is at its most exciting phase and it is time to get extremely professional in every field of cinema," Kher said.
"Correct casting in films and TV serials is a job half done and talent company will ensure that it provides service in the form of great performers for various projects," he added.
Brazington is the casting director for some of the most accomplished movies like the Cock and bull story, Isolation, Inside I am dancing, Code 46 and sort.
She is closely associated with movies of award winning directors such as Michael Vinterbottom.
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