Brand Lalu rules Bihar's rural markets | india | Hindustan Times
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Brand Lalu rules Bihar's rural markets

After dolls and lozenges, it's the turn of cosmetic packs named after RJD chief.

india Updated: Jun 18, 2006 20:27 IST

Cricketing heroes Mahendra Singh Dhoni and Sachin Tendulkar or Bollywood megastar Amitabh Bacchan may be advertisement icons, but in Bihar it's Brand Lalu, which is ruling the market, particularly in rural areas.

After Lalu dolls and lozenges, it's now the turn of a fodder product and cosmetic pack named after the RJD chief that are creating waves in the rural markets of Bihar.

Cashing in on the popularity of Lalu Prasad, a new company has launched three qualities of animal feed under the brandname 'Lalu Pashu Aahar.'

"We are sending at least 200 tonnes of fodder to the markets everyday," the company's owner Satish Singh said on Sunday, claiming the products are doing handsome business.

On the choice of name, he said, "The name Lalu guarantees instant success and is very popular in the rural areas of Bihar hence we thought there is none other, which can better connect the product with the rural masses and also save the money for advertisements."

The animal feed is now being sold only in Bihar and may soon be marketed in other states and also be exported, he said.

Singh is aware of the reports on the leader's alleged involvement in the multi-crore-fodder scam.

"Please do not drag me into political controversies. I am a businessman and can only say that the animal feed named after Lalujee is giving us a good business ... Given a chance, I will approach the present government of Nitish Kumar for supply of Lalu Pashu Aahar for growth of the diary industry in Bihar," he said.

A low priced cosmetic product with the brand name 'Lalu Chale Sasural' is also doing handsome business in rural areas of north Bihar, especially with the marriage season on.

The cosmetic is a new fad among girls in rural Bihar, particularly in the interiors of Vaishali, Muzaffarpur, Darbhanga and Samastipur.

The market success of Lalu doll, toffees in the past and now cosmetics and fodder apparently prove the leader's popularity among the masses despite his party's drubbing at the polls.

A Hajipur report said, besides these products, local barbers and saloons are earning handsome money by offering what they call the 'Lalu style hair cut.'

"The style is a craze among the youths and even policemen," said Krishna Thakur, a barber of Hajipur.