E-Paper
Commercial art: a song and dance
Kedar Malegaonkar provided insights into his profession, which didn’t appear all that glamorous after getting to know the long hours and hard work he has to put into for a campaign, writes Pratik Ghosh.
Doing commercial art as a hot career was fun. Kedar Malegaonkar, the advertising photographer, provided insights into his profession, which didn’t appear all that glamorous after getting to know the long hours and hard work he has to put into for a campaign. But he loves it and is even ready to court peptic ulcers for the sake of quality. He is so humble that I had to employ aggressive marketing skills to get him for the package. I extracted my revenge by subjecting him to passive smoking.
People in the glamour world do not live glamorous lives — Kedar is a shining example.
The other hero for my package, Ashish Shukla, is also an interesting character. An art director, (or should I say an assistant director, he is handling both jobs with finesse), he draws inspiration from world cinema but works in Bollywood. This isn’t much of a contrast though as he is working with cutting-edge director Anurag Kashyap, who is feeding on a whole range of phoren directors while scrupulously avoiding Hollywood. I believe if the now-a lot less-foumulaic Mumbai film industry gets to produce something as exotic as an Amoros Perros, it will be for people like Anurag and his band of ‘outlaws’.
Cheers to their spirit over a bottle of rum and a carefree song. Anybody there to lend his voice to “Fifteen men on a dead man’s chest, yo-ho-ho and a bottle of rum, drink and devil had done for the rest, yo-ho-ho and a bottle fo rum”.
