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Dabur brings Dubai's Hot Brands to Delhi

HBI of Dubai has signed a franchise agreement with Amit Burman-led Dabur Foods, reports Prerna K Mishra.

india Updated: Dec 19, 2006 18:59 IST

The capital's booming fast-food industry is set to admit a new entrant. Hot Brands International (HBI) of Dubai has signed an exclusive franchise agreement with Amit Burman-led Dabur Foods to develop Hot Brands outlets in Delhi and the National Capital Region.

Hot Brands already has two quick service restaurants (QSRs) franchises in Mumbai - Shamiana (Tandoori and Indian cuisine) and Santino (Italian). In its partnership with Burman, the firm plans to bring multi-brand ethnic QSRs to Delhi.

“To begin with, we will bring the Chinese offering - Magic Wok and the two existing brands operational in Mumbai - to Delhi. In Mumbai, the success has encouraged us to expand from two outlets to six,” HBI chief operating officer (COO), franchises, Andrew Lester told Hindustan Times.

Among HBI's other niche QSR brands are Sugoi (Japanese cuisine) and Sala Thai (Thai), which it plans to bring to Delhi.

“We expect to open nearly six restaurants in Delhi and NCR in 2007. The partnership helps Dabur strengthen its position in the local market and is expected to ensure a smooth entry into the lucrative fast foods business,” said Dabur Foods chief executive officer (CEO) Amit Burman.

Apart from QSRs, HDI also has casual dining restaurants such as Da Shi Daui for contemporary Chinese, Pane Caldo for Italian and Haru for modern Japanese dining in Dubai. “We are looking at bringing the casual dining offerings to Delhi and Mumbai as well as increasing our presence for QSRs to Hyderabad and Bangalore,” Lester said.

First Published: Dec 19, 2006 18:59 IST