Himesh Reshammiya: Dekh bhai dekh
Mudh Mudh Ke Na Dekkh Mudh Mudh Ke.. that's the title of Himesh Reshammiya's next film, a love triangle featuring him and two newcomers, Jennifer Kotwal and Niharika Singh.
It was earlier titled Chemistry but then producer Aditya Singh had second thoughts.
Reason: "We felt that chemistry is too anglicised a word. The aam audience would not connect with it. Also, it would be difficult to come up with a hit-hop title track which has been Himesh's forte, if the focus was the word chemistry," Singh points out.
Directors Seema and Sudhir, Reshammiya and Singh met and the consensus was that the title should be more Hindi-centric and universally acceptable since the film will be shot in Punjab and Delhi.
"A major chunk will be filmed in Paris too. It's going to be one of the most expensive films in Indian cinema," says an excited Singh. After some brainstorming a line from the Shree 420 chartbuster was picked up.
Mudh Mudh Ke Na Dekh Mudh Mudh Ke.. does Singh want to set a world record for longest title?
He laughs, "If you find it too long you can call it M2KNDM2K like we do.But seriously, changing the title has proved to be a blessing. Himesh has come up with a title song that rocks."