Hot season for electronics

The Indian Premier League may have shifted locations but consumer electronics, an industry that thrives on both product sales and ads linked big cricketing events, is not missing its chance, reports Ruchi Hajela.

The Indian Premier League may have shifted locations but consumer electronics, an industry that thrives on both product sales and ads linked big cricketing events, is not missing its chance.

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L.K.Gupta, marketing head at LG Electronics India, said April-May was “prime season” for some categories and his firm would have a separate advertising budget for the IPL season.

Samsung Electronics India expects up to 35 per cent increase in sales in its television category and plans to launch close to 16 colour television models, besides mobile phones and refrigerators.

“We have coincided product launches with the cricket period and will be promoting the products through television advertising as well,” said Ravinder Zutshi, its deputy managing director.

Whirlpool India plans to launch refrigerators and air conditioners in April and is evaluating IPL as a vehicle to promote new products.