Hunt for 'Anarkali' in Pakistan

London-based millionaire Akbar Asif is set to start a TV contest Anarkali ki talash in Pakistan.

india Updated: Apr 19, 2006 13:29 IST

London-based millionaire Akbar Asif, the son of the legendary Indian filmmaker K Asif who produced the historical epic Mughal-e-Azam, is on a hunt these days for an "Anarkali" in Pakistan.

Akbar plans to follow the release with a TV extravaganza Akbar Asif Ko Anarkali KiTalash, which would involve well-known international and Bollywood celebrities as judges and will be aired globally.

The venture would be a joint production between Akbar and a prominent Pakistani satellite TV channel, with which the talks are on to formalise the agreement.

The winner of the programme is set to pocket a cash prize of Rs 1,11,00,000 and a film contract.

Another cash prize of Rs 2.5 million is set for guessing the name of the person who would crown the winner, reported the Daily Times.

He said that there was no collaboration at the moment in the adventure, but he was negotiating with a major Pakistani TV channel while other major channels also showed interest.

Once the deal goes ahead, an international TV cooperation would be formed to make the programme a worldwide attraction.

Asif believes his creation would be the 'next big thing' to hit the small screen in the subcontinent.

"I hope it earns as much money as possible, as all the proceeds are promised to charity," the paper quoted him as saying.

The all time great movie Mughal-e-Azam is all set to release in Pakistan on June 2.

In the original release in 1960, K Asif's magnificent epic was based on the legendary love story of Prince Salim and Anarkali.

It is the biggest film that has ever been made in Bollywood. Mughal-e-Azam took an astonishing 15 years to complete and boasted a magnificent cast that included Prithviraj Kapoor, Dilip Kumar, Madhubala and Nigar Sultana.

First Published: Apr 19, 2006 13:29 IST