India 'a key player' in Nokia's growth
Telecom major Nokia said it will launch five GSM handsets in the country within next four months.india Updated: Feb 15, 2006 23:48 IST
Calling India a key player in its growth, telecom major Nokia on Wednesday said it will launch five GSM handsets in the country within next four months.
Value-wise, the upward mobile and the high-tech middle class was the fastest growing social segment in India and the handsets -- 6131, 6070, 6233, 6103 and 6125 -- would be introduced in the country along with others, focussing on these social segments, Nokia Vice President of Customer and Market Operations (Southeast Asia Pacific) Mauro Montanaro said here.
Showcasing these products here, he said they were likely to be priced at USD 100 upwards, exclusive of local taxes.
The Nokia official said convergence and 3G products will increase exponentially from 2005-07 in Asia with key drivers being India along with Brazil and China and all the five product belong to that product category.
The models are designed, keeping in view the middle class behaviourial pattern of being keen to change handsets but reluctantly.
However, the rural market and smaller towns in India would trigger the growth of mobile handsets volume-wise, Montanar said, adding the company would chalk out a strategy to enter these markets in a big way.
"But first, operators should roll out their services in these market in much larger way than their current presence. Only then, we can devise the growth strategy for these markets," he said.