India keen on becoming Pak's cup of tea
An apex body of tea producers in India has sought Pakistan Tea Association's help to evolve a blend to capture that country's market.india Updated: Apr 17, 2006 22:45 IST
An apex body of tea producers in India on Monday sought the Pakistan Tea Association's (PTA) help to evolve a blend to capture that country's market.
The Indian Tea Association (ITA) has decided to prepare a project report with PTA assistance to evolve the blend packet for Pakistan, ITA vice-chairman Aditya Khaitan, who met a 14-member PTA delegation visiting India, told reporters here.
Once evolved, select packers in Pakistan may launch the Indian blend packet with support from the Indian Tea Board through market promotion schemes, Khaitan said.
To boost tea exports to Pakistan on a sustained basis, ITA has suggested that the Tea Board take up with senior government authorities the provision of a direct rail link between Amingaon ICDs (inland container depots) and Karachi.
"This will reduce transit time, transportation cost and make Indian tea competitive in Pakistan. It will also enable tea produced in north India gain inroads in Pakistan," Khaitan said.
PTA and ITA are urging their respective governments for a gradual reduction of import duty to zero per cent.
Pakistan is among the largest importers of CTC teas with annual imports hovering around 140 million kg.
In 2005, Pakistan imported 9.29 million kg from India - mainly tea produced in south India.
A major portion of around 90 million kg of Pakistani imports come from Kenya.