Indian film marketing overseas to increase ten-fold | india | Hindustan Times
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Indian film marketing overseas to increase ten-fold

Indian film makers expect the film marketing business overseas to increase ten-fold in the coming year with the opening of non-traditional markets for the Indian film industry.

india Updated: Nov 24, 2005 18:44 IST

Indian film makers expect the film marketing business overseas to increase ten-fold in the coming year with the opening of non-traditional markets for the Indian film industry.

"The foreign revenue earnings from film marketing has increased tremendously and last year the increase was to the tune of 120 per cent to 170 per cent," Chairman, Confederation of Indian Industry National Entertainment Committee, Boddy Bedi, said at "India - the big picture" conference here today.

The conference was organised by the CII on the eve of the International Film Festival of India (IFFI) 2005.

"The co-production treaty with France and Italy has already been signed while the treaty with UK is scheduled on December 5 and more countries are in line to sign such treaties with India," Bedi said.

According to Uday Singh, Managing Director, Sony Pictures, the UK, US and Middle East are major markets for the Indian films and they are also finding acceptance from nations like Malaysia.

The entertainment business is content-driven and it is the content which will travel abroad and fetch the business.

The film-makers also attributed better infrastructure for screening films as a reason for increased acceptance of Indian films. "Today you can find Bollywood cinema in the mainstream in UK and US. Earlier, it was just ethnic groups in these countries that made audience for the cinema abroad but now it attracts more audience -- beyond ethnic communities," said Singh.