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Indian IT firm launches product in UK

Zensar launches its Global Delivery Platform for businesses applications.

india Updated: Nov 23, 2006 11:56 IST

Zensar Technologies, an Indian IT and BPO major with an office in Slough, Berkshire, has launched its Global Delivery Platform (GDP) to support businesses looking to design, develop, implement and maintain business applications.

The GDP was a unique way of designing and implementing business processes, which will radically change existing consultancy methods, accumulate knowledge in-house and reduce time-to-market for new application implementation.

The statement said that GDP will be rolled out to academic institutions, software entrepreneurs and major clients worldwide in stages. As part of British GDP academic initiative, Zensar has teamed up with the School of Entrepreneurship and Business (SEB) at the University of Essex, where a Centre of Excellence, with 20 seats to start with, is being set up to utilise the GDP.

A stream of students will learn to use the system as part of their studies and will take the knowledge with them out into the business world. As part of the programme with SEB, Zensar will be sponsoring PhD research studentship on technology-based entrepreneurship over a period of three years at the SEB, University of Essex.

Jay Mitra, Head of SEB at the University of Essex, said, "This unique transnational initiative combining technology and entrepreneurship is at the heart of new ways of thinking around constellations of excellence building relationships and working together for sustainable economic growth through learning and doing. We hope this new venture will be a beacon for innovative forms of learning in both industry and academia."

"Today's long-winded application development takes up to a year to deliver a solution and involves major expense and time commitment on the part of the customer and massive consultancy fees to go along with it," said Ganesh Natarajan, Deputy Chairman and Managing Director of Zensar.

"We chose the UK for the initial launch because we see major demand and potential here, in this fiercely competitive market," he said.

Zensar recently opened its new European headquarters in Slough. It employs over 3,400 people globally with nearly 200 people based in Britain and Europe. The release said that it had a 'robust customer base', and had formed strong partnerships with Fujitsu, Sun Microsystems and Oracle. Its customers include Marks & Spencer, National Grid, Cisco Systems, and Electronic Arts.

The major elements of GDP are: identifying and laying down the business process, designing the platform agnostic solution, manufacturing the application, and testing and enabling the users to manage the entire solution-building process in a collaborative manner.

It has been designed to enable people collaborating on the solution to be based anywhere in the world, and bringing together the best skills wherever they may be, a company press release said.

"GDP puts the power and control back into the hands of the customer and enables them to introduce their solutions to the market much more quickly, while also retaining the expert knowledge of their business within their company. This is a major leap forward in business process automation.

The statement added that Zensar's GDP was the realisation of a wider concept called Global-On-Demand (GOD), which enabled collaboration of a company's business and technology team seamlessly in a secure, monitored environment to achieve distributed design, project management using a common set of tools, techniques and process to define and deliver world-class solution from wherever they are in the world.

"One of the problems of the business world has always been the need to 'hand over' the development process to highly technical people - usually external consultants - who go away and develop a solution," explained Dilip Ittyera, Chief Architect and Evangelist of the Zensar GDP initiative.

"What we are talking about here is a truly disruptive development process. It is a paradigm shift from conventional outsourcing practices to collaborative global sourcing using the best-in-class capabilities," he said.

First Published: Nov 23, 2006 11:06 IST