Mobile market grows by 15% in FY11

The mobile handset market in the country grew by 15 % to a whopping Rs 33,171 crore in 2010-11, with Nokia and Samsung emerging as top revenue earners, says a report.
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Updated on Jun 26, 2011 04:58 PM IST
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PTI | By, New Delhi

The Indian mobile handset market grew by 15 % to a whopping Rs 33,171 crore in 2010-11, with Nokia and Samsung emerging as top revenue earners, says a report.

According to an annual study by telecom industry journal Voice&Data, revenues of the mobile handset market increased to Rs 33,171 crore in 2010-11 from Rs 28,897 crore an year ago.

Nokia retained the numero uno position in handset business with revenue of Rs 12,929 crore showing a growth of 0.2% over the Rs 12,900 crore figure it registered in FY 2009-10. The Finnish firm has registered a flat growth as it lost market share in low end segments to home grown handset makers such as Micromax, Karbonn and Spice, whereas it's high end phones faced a tough competition from brands like Samsung, BlackBerry and HTC.

"Nokia's loss market share due to lack of dual-SIM phones in its portfolio. Dual-SIM phones have become an increasing phenomenon among value conscious Indian consumers. For FY2010-11, Nokia enjoys a market share of 39 %," an analyst at Voice&Data said.

Nokia was followed by Samsung with an impressive 22% rise in revenue to 5,720 crore. It has registered a market share of 17.2 %. Samsung's success can be attributed to its rich product portfolio on various popular operating systems like Windows, Android and Bada.

The company's entry level smartphone 'Wave' and 'Galaxy S' have been hugely successful during the period.

Micromax captured third slot with a revenue of Rs 2,289 crore in 2010-11, a 43% jump from year-earlier. It has grabbed a market share of 6.9 %.

Canadian firm Research in Motion's brand BlackBerry and LG scored the fourth and fifth position with a revenue of Rs 1,950 crore and Rs 1,210 crore, respectively.

In terms of market share, BlackBerry has 5.9 % shares, while LG, has a market share of 5.5 %.

Interestingly, G' Five, which has a market share of 4 %, witnessed highest growth of 75.6 % in revenue.

While, Spice has seen a 11.5 % decline in revenue.

Other top 10 handset players include G'Five with a revenue of (Rs 1,326 crore) Karbonn ( Rs 1,004 crore), Spice (Rs 920 crore), Maxx (Rs 745 crore) and Sony Ericsson (Rs 690 crore). Most other Indian brands including Lava, Intex and Zen have shown almost flat growth.

The price conscious Indian consumers could benefit in the current fiscal as domestic handset players like Maxx, Karbonn and Micromax roll out made in India handsets from their own manufacturing plants.

The 'Voice&Data 100' covered all the mobile handset companies doing business in India across categories like feature phones, multimedia phones, enterprise phones and smartphones.

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