MTN ties-up with IMIMobile to bring content to 103-mn users

Leading mobile operator, MTN, on Thursday tied-up with India-based software firm, IMIMobile, to provide improved mobile and online content to 103-million users in the Middle-East and Africa.

Leading mobile operator, MTN, on Thursday tied-up with India-based software firm, IMIMobile, to provide improved mobile and online content to 103-million users in the Middle-East and Africa.

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The two companies have teamed up to address the growing demand for content in emerging markets and this tie-up will entail providing MTN's 21 markets access to a repository of current and globally popular content through enhanced delivery platforms.

Content categories will include music (with local and international flavour), sports, games, entertainment, news and much more, a company press release said.

With the tie-up, MTN expects its global revenues from mobile content and services to reach around USD 150.2-billion in 2011, up from USD 89.3-billion in 2006, the release said.

MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup content on subscribers' handsets, including soccer match news, fixtures, match results as well as team and group profiles, it said.