'Mughal-e-Azam' jewellery is a craze
The Gen Y has been left dazzled by the show of jewellery in Mughal-e-Azam, sparking a sudden craze for heritage pieces, armlets, heavy necklaces and coloured stones.
"When Devdas came, consumers suddenly started demanding the designs worn by Paro and Chandramukhi. So, it is no surprise that the designs showcased in Mughal-e-Azam are suddenly in demand," says G S Pillai, Director, Gold Souk.
"Mughal jewellery is known for its beautiful making, designing, colour combinations, arrangement, enamelling and engraving," says Varun Arora, of Orra, the official jewellery consultant for the new Mughal-e-Azam.
"When the Nizam's jewellery was put on show, people for the first time probably came to know of what designs had existed then and many designers took inspiration from that. However, now with the masses watching the movie, everyone wants to own a Mughal era set," says Arora.
Arora recalls it was very difficult to identify the setting of stones and especially their colours. Craftsmen from Hyderabad originally designed the jewellery for the movie.
Orra came out with a special collection of Mughal era designs and he says most of it has already been sold out.
Mughal era designs were basically extravagant jewellery pieces made for royalty, the subject being birds, creepers, flowers and foliage. Colours and motifs were the cornerstone of these collections, says Anuradha Chhabra, a designer.