#NarendraModi: How the BJP leader's popularity soars on social media
Narendra Modi always makes headlines and is always in the news. That's not because he is BJP's PM candidate. Modi's strategy of using social media and traditional poll campaigning ensures the cameras are on him. Here are nine ways that Modi uses to be the news.
indiaUpdated: May 12, 2014 17:24 IST
Narendra Modi is always in the news and that is not only because he is the BJP's prime ministerial candidate. He has been dominating newsprint, airtime and the digital media for quite some time now.
Modi's strategy of using social media along with traditional election campaigning tools ensure the cameras are on him. Here are some of modern-day tools that Modi has used to keep the spotlight firmly on him.
CHAI PE CHARCHA
The BJP's Chai pe Charcha campaign centred around Modi saw him interacting live with people using internet and DTH technology. The Election Commission, however, wasn't impressed after the poll dates were announced and the model code of conduct kicked in. On Monday, it ruled the free tea served to people at these events were against the rules.
Considering how aggressively Modi he campaigns online, it is no surprise that he has several websites — one his own and many from his fans. His official website is linked with almost every social networking website.
Modi also has T-shirts, mugs, a store, fireworks, tea stalls and more named after him, which make the NaMo brand stronger. There's also an online store dubbed 'The NaMo Store' that sells merchandise inspired by him.
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