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Sanyo BPL targets Rs 2,000 cr in 3 yrs

Sanyo BPL Private Limited, are together looking at making the company a leader in consumer electronics.

india Updated: Jan 24, 2006 18:16 IST

Sanyo BPL Private Limited, the recently formed JV between Sanyo Electric Co Ltd, Japan and BPL Limited, India, are together looking at making the company a leader in consumer electronics, targeting a total revenue of Rs 2,000 crore in the next three years.

"We hope to break even from the second year onwards," Ajit Nambiar, Chairman and CEO Sanyo BPL Pvt Ltd said, announcing the global launch of Sanyo Next Generation 21 Super Slim TV as part of the company's product plans for the next three years.

"Fifty per cent of our global revenue which stands at $25 billion comes from market overseas.Out of this, we are looking at a revenue of 400 million from India," Keiji Oshima, President and COO, Sanyo BPL said.

"We believe Sanyo and BPL can together provide global, technologically advanced products to the Indian consumer.With the strengthening of our distribution network and presence in top six-seven metros in the next three years,we are targeting a 16 per cent market share in the CTV category and 18 per cent in fully automatic washing machine category," Nambiar said.

VG Rajagopalan, Head, Marketing, said the company was looking at a market share of 12 per cent and eight per cent respectively in the Frost Free and Direct Cool Refrigerator segment and 15 per cent in microwave oven market.

While BPL "will focus on affordable consumer electronics, Sanyo will bring in high-end products with superior features, focusing on the digital," Nambiar said.

The company will soon be introducing DVD recorders and hard disc MP3 players,"while we will contemplate getting into the CDMA handset market for which there is great demand, later," he said.

"We also have plans to revive the BPL Gallery concept which was very popular and Sanyo stores as a pure brand in the next couple of years," Nambiar said.

Sanyo BPL products are currently available in 2,500 retail and multi brand outlets across the country. The company targets to have a reach of 16,000 counters for BPL CTV and 10,000 outlets for Sanyo CTV in two years and 6,000 outlets for appliances, he said.

"Ours is a 50:50 JV, with an equity base of $10 million each," Nambiar said.

First Published: Jan 24, 2006 18:16 IST