So Googlicious!: most searched celebs on the internet

Aishwarya Rai rules the list of 10 actresses searched for India in 2007 while debutante Deepika Padukone makes an entry. Damini Purkayastha tells more.

O ne-movie-old Deepika Padukone is among the top 10 most-searched-for Indian celebrities in the country. Aishwarya Rai Bachchan tops that list, but her father-inlaw Amitabh Bachchan's popularity is highest in Kolkata.

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By now, Google India has an accurate enough idea of what the country's been searching for in 2007.

No kiss-and-tell
Vinay Goel, product head, Google India, says, "For most Indians, the Internet is either about social networking or information search. And by information we don't mean who-kissedwhom, we mean information."

So while technology and the Indian Railways make it to the national top-10 list, universities like IGNOU and Delhi Universi ty and MBA institutes are some of the most commonly sought out websites.

Given the interest and the extent of serious investments in real estate across the country, websites of real estate companies and urban development bodies also clocked soaring traffic in the past year.

Not warm all over
And as lifestyles keep pace with upwardly mobile disposable incomes, a growing number of urban netizens are adding travel portals and websites for budget airlines as favourites on their computers. Upper-end airlines however are not as popular.

While global warming is most commonly looked up in Mumbai and Kolkata, Delhi is more interested in astrology and Vedic websites as well as music sites like raaga.com and those featuring live-streaming music.

Aishwarya Rai rules the list of top 10 actresses searched for by India in 2007. Rani Mukherji stays strong while debutante Deepika Padukone makes an entry.

Amitabh Bachchan, though popular in Kolkata, has not been searched for as much in the rest of the country. Delhi does not search for global warming anywhere as often as Mumbai and Kolkata.