Time for regional cinema
Not surprisingly, business is at an all-time low, and with no major release scheduled in the coming two weeks, the situation is likely to get worse, reports Vajir Singh.india Updated: Apr 21, 2009 13:16 IST
It’s been more than three weeks now and both parties — the producers/distributors and multiplexes owners — are still at the loggerheads. No agreement has been reached so far despite the fact that the vacation period is on.. a period normally considered good for business.
Not surprisingly, business is at an all-time low, and with no major release scheduled in the coming two weeks, the
situation is likely to get worse. Tradewallahs believe that the audiences will be starved for big entertainment soon.
Meanwhile, if the buzz is to be believed the multiplex owners have decided to go for ‘no show’ from May 1.
Simultaneously, there’s also talk that a solution should be in sight, latest by the first week of May, and the flow of big movies will begin from the second or third week.
Coming to this week’s releases, nothing was expected out of from any of the three movies to hit the theatres — Meri Padosan, Chowrasta and Hindi version of Tamil extravaganza Dashavatar.
Meri Padosan and Chowrasta were declared duds on Friday itself. Dashavtar too opened with dismal collection and no one expects a turnaround.
Taking the advantage of the summer holidays, Monsters VS Aliens opened to a good response. The 3D movie had a better opening at select city theatres.
The Marathi film Mee Shivajiraje Bhosle Boltoy is still doing good business across the state even in its third week. The weekend shows still pack in the crowds and at certain theatres the ‘House Full’ board is still seen.
Going by the scenario, tradewallahs believes that the coming weeks will see more regional movies being screened at multiplexes.