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Trade Espresso: Nice Price?

Going by the day-wise collections of Ghajini in the first week, it’s quite clear that hype has been the biggest selling point of the movie, reports Vajir Singh.

india Updated: Jan 05, 2009 14:06 IST
Vajir Singh

Much is being said and unsaid in the trade corridors about Ghajini. Going by the day-wise collections in the first week, it’s quite clear that hype has been the biggest selling point of the movie.

Profitable or..
And if one were to consider its hefty price tag, it’ll take a while for it to be profitable for everyone associated with it.

According to the trade, Studio 18 bought the India and satellite rights for an unheard -of-price approximated at Rs 60 crore. The film took an earth-shattering opening, the biggest ever but that’s it.

After the initial curiosity abated, the collections took a nosedive.

The big question is — will Studio 18 be able to recover its investment and make some profits? Meanwhile, producers Tagore Madhu and Madhu Mantena have already made cushy profits as they say on the table.

Ticket sales drop
In Mumbai where the film has fetched its best collections, the ticket sales dropped by 30 to 40 per cent on Monday itself. Tuesday onwards, the fall continued. The evening and night shows, mainly, attracted high attendance.

The scene outside Mumbai doesn’t seem to be of the blockbuster kind. The second weekend collections have been less than half of what the film collected in its first week. For Ghajini, now the good news is that no new Hindi film has been released this Friday.

The Korean animated movie, Jumbo, failed miserably and is on its way out. Rab ne Bana Di Jodi is still managing to bring in a sizeable number of audience in its fourth week. The collections are at their best in Mumbai and Delhi.