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Trade Espresso: No buzz at the box office

Though the trade was hot on Sriram Raghavan's Johnny Gaddaar, lack of publicity marred the prospect of a good opening, reports Vajir Singh.
None | By Vajir Singh, Mumbai
UPDATED ON OCT 01, 2007 07:15 PM IST

The two releases of last Friday opened to a lukewarm opening. Though the trade was hot on Sriram Raghavan's Johnny Gaddaar, lack of publicity marred the prospect of a good opening.

Only expectation
Despite the fact that the film was appreciated by critics for its slick look, it opened to just 15 to 20 per cent collections in Mumbai and Delhi. Although, tradewallas believe that the thriller should gather momentum in Mumbai in days to come, its chances look bleak.

Director Manish Tiwary's debut film Dil Dosti etc also opened to around 20 to 30 per cent collections. And, the collection figures aren't expected to pick up. Priyadarshan's Dhol had started moderately, the weekdays saw a continuous drop in collections. Though in Mumbai, it enjoyed a satisfactory run, that isn't the case elsewhere.

Another comedy, Loins of Punjab Presents though is faring well in select multiplexes across Mumbai. Manorama Six Feet Under, fared miserably in the first week. It is expected to incur heavy losses.

Fortunate
On the plus side, the lack of good releases has been a boon in disguise for Dhamaal, Heyy Babyy and Chak De! India .. running in their 4th, 6th and 8th week respectively. The trio are doing satisfactory business all over. Not much is expected from coming Friday's releases too, Chhodon Naa Yaar and Go.

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