TV18 unveils new logo for Channel 7

Focus on hard news and healthy programming mix will reportedly be some of the key elements of the new-look Channel 7.

india Updated: Jun 07, 2006 16:51 IST

Braodcasting news network Television Eighteen Group (TV18) unveiled the new logo for Channel 7, the latest entrant to the TV 18 Network, today.

The new logo in red, black and silver is bold, impactful, sophisticated, and prominently echoes the channels positioning, Khabar Har Keemat par.

The entire on-air environment, including the channel ID, show openers, and on-air graphic packages, has been changed to give the channel a more contemporary look and feel.

The new programming, the stylish graphics and the vibrant editorial team all reflect the new attitude Khabar Har Keemat par. Rajdeep Sardesai is the Editor-in-Chief of Channel 7 and Ashutosh will head the editorial section as, Managing Editor, Channel 7.

With nationwide news gathering capabilities, superior journalistic talent and a passion for news, Channel 7's editorial team comprises of Executive Editor, Assignment, Mrityunjay Kumar Jha; Executive Editor - Input, Prabal Pratap Singh; Senior Executive Producer - Output, Sanjeev Paliwal; Senior Editor, Bureau Chief National, Sumit Awasthi; Chief of Bureau, Mumbai, Sanjay Prabhakar; Deputy Editor, Programming, Rohit Lal; Senior Editor, Prashant Tandon, who will endeavor to get the news first and direct from the ground. Ashutosh will anchor News Centre, the flagship one-hour news show at 8:00pm.

The show encompasses all major news from across the country as well as global. On ground reportage, studio interviews and in depth analysis shapes the format of the programme.

The multi-genre programming includes a sports-show christened, Sports Express showcasing key sports stories of the day, Bombay Dreams, a one point stop for all khabar on films and entertainment, Hot Seat, a programme structured on an one-on-one interview format with personalities making news headlines.

These are just some of the programmes ready to roll from Channel 7.

Talk shows, debates, crime updates, breakfast shows are also part of the programming mix. Shouldering the overall editorial responsibility of Channel 7 in his role as Managing Editor, Ashutosh, said, "We have ambitious programming plans for Channel 7 including original content designed to appeal to viewers.

The focus will be on building a channel that reflects the moment and engages with viewers over important issues of the day.

Hard news will be our core offering as we feel sharpness in news has vanished from Hindi news channels."

"Channel 7 and CNN-IBN will complement each other in serving robust and high quality news from every region of the country and relevant global news.

Both channels share common values where, CNN-IBN's baseline; "Whatever it takes" is balanced by Channel 7's "Khabar, Har Keemat Par." added Rajdeep Sardesai Editor-in-Chief of Channel 7 & CNN-IBN.

Dilip Venkatraman, Director Marketing, opined his views, "The Hindi News market is not only cluttered but challenging too. We have put in considerable effort in identifying the channel's positioning,"Khabar, Har Keemat Par" and developed a new logo, look, programming mix that will work in tandem with the positioning to deliver a holistic world class news experience".

First Published: Jun 07, 2006 16:51 IST