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Vaastu, Feng Shui: How they influence websites

Cutting edge technology is increasingly falling back on ancient knowledge systems or so it seems, with Vaastu and Feng Shui experts promising help to ensure more hits and visiblity

india Updated: Jun 29, 2006 11:54 IST

Cutting-edge technology is increasingly falling back on ancient knowledge systems or so it seems, with Vaastu and Feng Shui experts promising help to ensure more hits and visiblity to website designers and clients.

"Vaastu and Feng Shui tend to combine a bit of numerology and astrology. It takes into account a person's zodiac to fine-tune the website and turn around its fortunes," says Ritu Kapoor, a Feng Shui practitioner.

The position of different elements affects the performance of the site, explains Dr Smita Jain Narang author of WebVaastu, a book that marries design principles and working of conventional websites with Vaastu knowledge.

From the right colours to font, placement of graphics and navigation bar to the correct time to upload the website, the ancient sciences have a solution for all, the Vaastu experts say.

"We made changes in accordance with the Vaastu principles for a kitchenware website. We changed the colour from light blue to green and the results were encouraging", saysBrijesh Aggarwal of Indiamart, a website design company.

From the right colours to font, placement of graphics and navigation bar to the correct time to upload the website, the ancient sciences have a solution for all, the Vaastu experts say.

He admits though that the concept of Vaastu and Feng Shui are new but is optimistic that it may catch on and with awareness, it could mean extra moolah for the designers offering websites compliant with these principles.

However some people rubbish it. Says a spokesman of a leading news based web-portal that gets approximately 20-30 lakh hits daily " Our website may not adhere to vaastu or feng-shui rules but the traffic flow is steady and we see little room for concern."

Another designer Vipin Gupta opines that Feng Shui and Vaastu could be used as long as they don't come in conflict with design principles or corporate identity.
Enumerating the principles Narang advices that the that the ratio of the page width to height should never be more than 1:2, ideally 1:1.

She suggests that the distribution of the layout be such that the North and East bear 25 per cent of the weight while the North East remains empty and the North-West bear half the weight and South and South West carry about 75 per cent of the load.

Importantly, the website should be bottom-heavy and any type of projection or retraction should be avoided, Narang explains.

The address of the website should be placed in the South, West or South West. This is also the portion of the website that should be the heaviest.

According to Narang the centre, brahmastaan, should not be occupied with heavy graphics.

The same applies for the North, East and North East.

Kapoor says that according to Feng Shui the logo should be in the top-middle or the right-hand top corner.

As far as fonts are concerned, Vaastu suggests that you use ones that are either straight or tilted to the right to "conserve energy", says feng-shui practitioner Ritu Kapoor

She advices the use of the metal element in the form of coin shaped cursor for all websites.

There is also paraphernalia like the unicorn, fruit and dragons that can be placed on the owner's desk to usher in luck for the website.

As far as fonts are concerned, Vaastu suggests that you use ones that are either straight or tilted to the right to "conserve energy."

Auspicious ratios are 1:1, 1:2, 1: 2.5 and 1:1.5.

Solid fonts should be placed in the South and West corner, never in the East or North. Also, graphics in stable shapes like rectangle, square and circle are advisable while irregular ones like triangle, trapezium and pentagons will spell doom.

First Published: Jun 12, 2006 19:32 IST