Vindaloo helps men win lovers, says survey

More than 20 pc Lancashire men had eaten vindaloo curry to impress a lady or their friends, says a survey.

One fifth of men questioned for Sky digital and Star Plus' National Curry Week (October 17 - 24) survey said, they had eaten a vindaloo curry to impress a lady or their friends! When it comes to impressing friends or members of the opposite sex Lancashire has the toughest taste buds with over 20 per cent who have braved a vindaloo in the face of peer pressure. Whilst those in Newcastle seem to have the puniest palette and are least likely (7 per cent) to indulge in hot and spicy dishes to win over friends and lovers!

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Women seem to be tongue-challenged when it comes to vindaloos. The findings show four in 10 men like their curries hot or extremely hot compared to only one in 10 women. Two-thirds (62 per cent) of women questioned admit they like mild curries, such as a korma.

Star Plus' spokeswoman, Suruchi Sthalekar said: "The results are hilarious, I can just imagine the scenes in curry houses and homes across the UK. To think men measure their sexual prowess against the spiciness of their curry. And I would urge all woman to go out there and try vindaloo today to prove we can handle it."

With National Curry Week in its eighth year and over half of those questioned (52 per cent) saying they would be eating a curry during the week, the research confirms the UK's status as a nation of curry lovers.

The research surveyed 2,707 men and women across England.