Vuvuzelas are a hit as merchandise sale picks up outside the Village
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Vuvuzelas are a hit as merchandise sale picks up outside the Village

Vuvuzelas, caps, t-shirts, mugs, key chains, and badges.

india Updated: Sep 26, 2010 00:04 IST
Moonmoon Ghosh
Moonmoon Ghosh
Hindustan Times

Vuvuzelas, caps, t-shirts, mugs, key chains, and badges.

These are some of the 'hit' items among school children in the Capital. As the city gears up for the Games with only a week to go, people can finally make some much-needed noise and lap up the merchandise.

Apart from a store at the Organising Committee headquarters on Jai Singh Marg, four mobile vans have also been utilised, going around schools in the Capital and enticing kids to buy the items.

Suresh Kumar, chairman of Premier Brands, said, “The mobile vans have covered 143 schools until now. Close to 75 schools have already placed orders for different things. On an average, we have received orders worth Rs 60,000-65,000 from each school."

Premier Brands is the official merchandise licensee for the Games.

On the list are 36 items, from mugs (Rs 100-250) and slippers (Rs 295) to clocks (Rs 300) and jigsaw puzzles (Rs 26). Vuvuzelas, the unofficial trumpet of the Games, have been priced at Rs 250.

"We had already placed 4,300 orders for vuvuzelas. But they were only introduced in the stores two-three days back and already around 5,500 of them have been sold," Kumar said.

Apart from the vuvuzelas, colourful balls (in different shapes and sizes), and mobile and laptop covers are other new items that have been introduced. This has taken the number of items to 36, up from 29.

But school children are allowed to order from only 20 most popular items. Schools are provided a sample of each object, which they are allowed to keep as souvenirs.

Orders are placed within eight-ten days. As the goods are delivered after that, the schools pay for them in cash.

Kumar said that his company was targetting sales worth Rs eight crore for the merchandise.

"I think everything will sell out comfortably, if there are no problems at the stadiums and venues," he said. On September 30, over 65 stores will be opened at all the venues for the sale of merchandise.

At the International zone inside the Games Village, there's a shop selling Games merchandise — colourful ceramic plates, wall clocks, t-shirts, fridge magnets, caps and visor caps.

Sales haven't yet picked up, as athletes haven't arrived yet.

But an assistant at the store said that coffee mugs and magnets had been popular among the few delegates and staff members living inside the Village.

First Published: Sep 26, 2010 00:03 IST