What ails UK's Smash Hits magazine...
The magazine which was once a craze among music-savvy crowd, is to close as fans switch to Internet for news.india Updated: Feb 03, 2006 14:35 IST
, the magazine whose mix of pop star posters and song lyrics earned it a place in the hearts of 1980s teenagers, is to close because today's fans are getting their fix of music news from the Internet.
The British magazine, whose writers sometimes went on to become stars in their own right, has seen its fortnightly sales fall from an average of around half a million to just 120,000.
"Smash Hits revolutionised the world of teen publishing when it was launched in 1978," said Marcus Rich, managing director at the magazine's publisher Emap Metro.
"But 28 years later, the world is a very different place and the magazine's role and relevance on the newsstand changed."
The last edition of Smash Hits, which was especially popular among young teenage girls, will be published on February 13.
Pet Shop Boys singer Neil Tennant began his career in music as a writer on the magazine and X-Factor TV presenter Kate Thornton was its youngest editor at the age of 21.
"It's a real shame -- the end of an era," Thornton said. "I can't believe it has closed but times have changed and there is a lot more competition now."
The Smash Hits poll-winners party, a concert of readers' favourite artists, was a fixture in the pop calendar.
Emap said the Smash Hits brand would continue as a digital radio station, music television channel and website.
"The audience for the magazine was getting younger, predominantly pre-teen, as teenagers migrated to new platforms to satisfy their interest in music," Rich said.
"The closure of the magazine allows us to concentrate our resources on developing the Smash Hits brand on these emerging platforms," he added.
First Published: Feb 03, 2006 13:51 IST